Resources
Marketing guides for the trades
Plain-English guides on getting found, getting leads, and keeping them — written for home-service business owners, not marketers.
How Much Should a Contractor Spend on Marketing?
A practical breakdown of how much home-service businesses should budget for marketing — and how to spend it so it actually pays for itself.
6 min read · Read → Local SEOHow to Rank Higher on Google Maps (Local SEO for Contractors)
The Google Map Pack drives most local leads. Here's how home-service businesses climb into the top 3.
7 min read · Read → Google AdsAre Local Services Ads Worth It for Contractors?
Local Services Ads sit at the very top of Google and charge per lead, not per click. Here's when they're worth it.
5 min read · Read → AutomationWhy Speed-to-Lead Wins More Jobs (And How to Automate It)
The first contractor to respond usually wins the job. Here's why speed-to-lead matters so much — and how to automate it.
5 min read · Read → Lead GenerationThe Best Lead Sources for Home-Service Businesses
Not all leads are equal. Here's how the major lead sources for contractors compare — and which to build for the long term.
6 min read · Read → ReviewsHow to Get More Google Reviews for Your Contracting Business
Reviews win the click and lift your Map Pack ranking. Here's how to get more of them — the right way.
5 min read · Read →Ready for more of the jobs you actually want?
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